Assassin's Creed games

[JanJansen]

Nintendo did something similar back in Japan. Makes sense UBI is grabbing the chance to promote their games.

I'm not sure it was a paid promotion, there was no brand name or AC symbol visible or anything.
The opening ceremony combined a wide variety of all kinds of cultural aspects around the city, from the Louvre pieces over Moulin Rouge dancers, opera singers and breakdancers, heavy metal band and Marie Antoinette, and fashion shows and drag queens, to name a few, so adding that torchbearer as a reference to a piece of pop culture where Paris and the French Revolution played a big role (and those famous metal roofs) doesn't look out of place.

 

[Antimatter]

This looks really promising. The feature of natural season changing is something I've always wanted to see in immersive games.