Yesterday it was revealed Jason Isaacs had joined the cast of Baldur's Gate 3 as Lord Enver Gortash.
Jason Isaacs is a cool and convincing actor, many know him as Lucuis Malfoy, or as Captain Lorca from Star Trek: Discovery, and it's great that more movie actors participate in video games, because it's just as much a form of entertainment and art.
What I really don't understand is how the marketing folks at Larian couldn't come up with a more catchy, convincing and especially more generally directed trailer clip for the freaking Summer Game Fest introduction stream 2 months before the freaking game release that has spent years in Early Access.
I could totally understand showing that video on one of their own panels, to people who have been following the (scarce) news about the game.
But Gods and Nine Hells, for a general gamer audience? How on Faerun is this video going to tell people what Baldur's Gate 3 is about, what's so cool about it, why they should play it, if they didn't have it on their radar until now? It's completely out of context, showing a seemingly random snippet of the game. Sure, with an actor's name and all, but Jason Isaacs isn't enough to simply catch the attention of everyone.
Now would have been the time to show something on par with the announcement trailer, or the release date trailer, with big images, and an overview of companions, classes, a story teaser, whatever. Something flashy that tells people to remember this is happening soon, and why they should want it.
Such a niche video says nothing to anyone except for those who have been following anyway.
Seems like a missed opportunity to me.