The global gaming industry will be worth $321 billion by 2026, according to PwC’s Global Entertainment and Media Outlook 2022-26.
“People were looking for ways to both entertain themselves and maintain their social connections,” says Bartosz Skwarczek, co-founder and CEO of online gaming marketplace G2A.com. “Gaming has so often been painted with the wrong brush – stereotyped as being isolating and unsociable. However, the pandemic has shown this could not be further from the truth.”
Many players believe gaming helped their mental health during lockdowns. A survey of European gamers suggested 16% felt this way, with those spending time on multiplayer genres feeling especially positive.
Video games made up just 6.1% of global spending in the entertainment and media sector in 2017, but by 2026 they are projected to grab a 10.9% share as gaming becomes even more mainstream, the PwC report says.
China and the US dominated the market in 2021, accounting for about half of gaming and eSports revenues. But future growth could come from less wealthy countries with growing populations.
The PwC report predicts that the games market will expand fastest in Turkey, with average annual growth of 24.1% between 2021 and 2026. It will be followed by Pakistan, with expansion of 21.9%, and India on 18.3%."